Land Rover unveils record-breaking Lego structure

Published on: September 30th, 2016  Reposted from http://toyworldmag.co.uk/news/land-rover-builds-record-breaking-lego-structure/

Land Rover has revealed the New Discovery seven-seat SUV by breaking a Guinness World Record for the largest Lego structure ever built.

Lego-480Long-term Land Rover Discovery owners Bear Grylls, Sir Ben Ainslie and Zara Phillips took part in the dynamic live reveal of Land Rover’s new model, around a 13-metre high Lego version of London’s Tower Bridge.

The set was made from 5,805,846 Lego bricks, breaking the previous Guinness World Record by 470,646 pieces. Laid end to end, the bricks would stretch from Tower Bridge in London to Paris. Led by the UK’s only Lego certified professional, Duncan Titmarsh, it took five months for expert Lego Master Builders in the UK to construct the structure. It was erected in the grounds of Packington Hall, Warwickshire, UK.

As part of the reveal sequence, Bear Grylls appeared by abseiling from the top of the huge Tower Bridge installation, through the open drawbridge and onto the stage beside the New Discovery. The finale also saw Sir Ben tow a Lego replica of the Land Rover BAR boat, a 186,500-brick model.

The model of Tower Bridge was flanked by two Lego Discovery Zones, celebrating 27 years of Land Rover Discovery heritage. An Equestrian Zone, hosted by Zara Phillips, featured a British picnic scene made entirely from Lego bricks, and the Bear Grylls Adventure Zone included a Lego fire and boulders to represent a scene from a mountain exploration.

Emma Owen, Lego UK and Ireland spokeswoman, said: “We are thrilled that Jaguar Land Rover has used Lego bricks to add some Guinness World Record-breaking creativity to the launch of the latest Discovery. This is an epic, outstanding build that absolutely captures the imagination in a way we haven’t seen before.”

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